He even outfitted Marlene Dietrich for her 1950 role in Alfred Hitchcock’s Stage Fright. His designs remained a fixture in her closet, as well as plenty of other starlets in the late ’40s and early ’50s. The brand has a rich history, full of impressive creatives and classic designs. The Christian Dior-Delman company is created, producing custom-made shoes designed by Roger Vivier. Later, in 1958, the brand is replaced by ‘Christian Dior by Roger Vivier’.
Next, the “Malice” and “Riva” watches were redesigned with precious stones to create the “Malice Sparkling” and “Riva Sparkling” spin-off collections. Inspired by the Spring-Summer 2002 Ready-to-Wear collection, Dior released the “Dior 66” watch, breaking many feminine traditional expectations in design. The line, at large, is defined by subtlety; across knitwear, denim and formalwear, Dior’s latest menswear silhouettes are distinguished by pure lines, refined shapes and traditional savoir-faire.
To maintain the soul of the brand after Dior’s death, Saint Laurent was given the role of artistic director. A fresh-faced and eager Yves Saint Laurent started working with Christian Dior in 1955 when he was just 19 years old. He began at the fashion house as Dior’s assistant, but it didn’t take long for the creative genius behind the label to spot the potential in the young Frenchman. According to Vogue, Dior met with Saint Laurent’s mother in 1957 to tell her that he’d chosen her son to succeed him at the brand when the time comes. Though he was a mere 21 years old at the time, Dior was able to quickly recognize his eye for fashion and talent for creation. A designer for Jean Patou, then assistant designer to Robert Piguet, Marc Bohan joined the House of Dior in 1958 as Creative Director of the London subsidiary.
Despite being folded into LVMH, Christian Dior continued to be its own impressive standalone brand. Her work has appeared in HelloGiggles, POPSUGAR, Cosmopolitan, Refinery29, and more. She devotes 99% of her time to snuggling with her cats and 100% of her money to following Harry Styles around on tour. Frédéric Castet, head of the tailoring workshop since 1953, becomes Creative Director of the Haute Fourrure collections.
Christian Dior moves into an apartment on boulevard Jules-Sandeau, in the 16th arrondissement of Paris. Christian Dior is awarded the French Legion of Honor for his contribution to the textile industry and fashion craftsmanship. Christian Dior buys the Moulin du Coudret, an old mill at Milly-la-Forêt near Paris, where he can relax between collections.
If you tick the appropriate boxe(s), you also consent to the processing of your personal data by Dior for direct marketing, which may be tailored based on the personal data we know about you and your preferences. In order to provide you with the same personalized service worldwide, your personal data may be communicated to Christian Dior entities in France and abroad. Your order will be presented in an iconic Dior gift box with a personalised message. For Mother’s Day, dive into the heart of a pastoral natural scene drenched in sunlight and filled with golden flowers. Designed by artist and friend of Dior, Pietro Ruffo, they bloom as one to adorn these exceptional offers. La Galerie Dior will be temporarily closed to the public from May 14 to 28 inclusive.
Though the Dior brand was founded on ideals of feminine beauty and classic, timeless fashion, over decades, it has evolved into bold, feminist, and powerful designs. Ahead, learn about the history of Dior and how the brand grew into what it is today. Raf Simons, the Belgian antithesis of Galliano, made his house debut with a tour de force couture collection in July 2012, one that moved Dior in a more streamlined, but no less elegant, direction. Simons never quite recaptured the majesty of that first outing, but his abrupt departure in late 2015 shocked the industry nonetheless, and seemed to launch a string of exits that has not slowed down. In July 2016, Valentino’s Maria Grazia Chiuri was chosen to pick up the Dior reins. She is to be the first woman designer in the company’s 70-year history.
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